I love stories. Reading them, writing them, telling them. I also believe in the power of technology to fundamentally change our lives and everyday processes. As a product manager, I weave compelling stories from data and rally teams around them to create that technology — with a track record of success in growth and product on a number of zero-to-one products.
"Comfort is the enemy of achievement." - Farrah Gray
"Things may come to those who wait, but only things left by those who hustle." - Abraham Lincoln
Product Manager at Ro, helping build the future of healthcare
Co-founder at Lonjevity Functional Foods, focused on growing our customer base
Product Manager at HubSpot, helped build our new customer service product, the Service Hub
Growth Marketing at HubSpot,focused on cross-product adoption strategy, CRO and organic acquisition for a variety of HubSpot's freemium products
Student partner for Rough Draft Ventures,a student-run partnership funding student ideas
Founder ofDorm Delivereez
Founder of theBU Thanksgiving Homestay Program
SEO at 451 Marketing
Ran operations forNu Chapter Consulting Group of AKPsi
Featured inTopics Over Keywords: An SEO-Driven Approach To Content Marketingby Anum Hussain
Featured inTopic Clusters: The Next Evolution of SEOby Mimi An
The Ultimate Guide to Creating a Sales Process
How to Eliminate Friction and Build a Modern Customer Experience
The Follow-Up Thank You Email That Got Me Hired In One Week
My Summer at 451: An Intern's Inside View
Dear Zoe, this is how I remember you.
I like meeting interesting people working on interesting things, so let's chat. I also welcome bribes in the form of chicken tikka masala.
Available for coffee (and Indian buffet) most days in NYC and sometimes in Boston. Available for virtual coffees anywhere.
I also speak about SEO, growth marketing, and building products. Don't hesitate to reach out if you need a speaker at your event.
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"Where can I go to send you goodies?" My mom asked in trepidation before sending me off to Boston University, almost 1,500 miles away from home. Dorm Delivereez was born shortly after as an inexpensive way to allow loved ones to send personalized birthday cakes, balloons, flowers, cookies, cupcakes, and more straight to students in their very own dorm room.
I found a supplier, determined which products customers would buy and which would be most feasible to deliver, and then I calculated overhead costs to determine my price points. I didn't advertise Dorm Delivereez very much because it was my first semester in college and I didn't want to be overwhelmed, but I still brought in over $1,000 in revenue. I'm looking to expand the project further this upcoming year.
The Thanksgiving Homestay Program would provide BU undergraduates, who are unable to travel home during the holiday, with an opportunity to experience this festive American tradition with host families from New England and the surrounding areas.
After one of my panels, a parent approached me and a few other staff members, completely distraught about where her daughter would stay over Thanksgiving Holiday. During this break, the dorms and dining halls at BU are closed. Many students travel home to their families, but there are some who don’t have this option---international students, domestic students from faraway corners of the States, those who can’t afford a four day trip, or those who prefer the convenience of staying in Boston. BU offers vacation housing during this time, but there is a fee and students are on their own for meals. While this is a viable option, it can get lonely. So, I'm currently working on piloting the Thanksgiving Homestay Program for the fall semester of 2014.
Nu Chapter Consulting Group is a student consulting group that was founded by Alpha Kappa Psi at Boston University in 2012. The group provides consulting services in the fields of finance, accounting, marketing, operations management, and information systems to small and medium sized businesses and startups.
I secure clients for Nu Chapter Consulting Group, attending entrepreneurship events and networking with potential clients. I've developed and honed a pitch to obtain prospects, then I schedule meetings with those potential clients to determine what their pain points are and to ensure we can both benefit from collaboration.